AAi Labels & Decals acquires Guaranteed Labels

AAi Labels & Decals, a portfolio company of Portrait Capital, has announced that it has acquired Guaranteed Labels of Moody, AL, USA. The transaction marks the second acquisition for AAi’s label platform and a step forward in its strategy of partnering with founder and family-owned label converters across North America.

Founded in 1988, Guaranteed has built a reputation for responsiveness, technical problem-solving, and long-tenured relationships with customers across the country. The combination expands the platform’s production capacity, product range, and sales coverage.

“Guaranteed has spent nearly four decades earning the trust of its customers by solving problems quickly and doing what it says it will do,” says Lynn Higgs, chief executive officer of AAi. “That is exactly the kind of business we want to support.”

Scott Noell will continue to serve customers at the combined company.

“We built this business one relationship at a time, and I wanted to be sure whoever came next would take care of our customers the way we have,” comments Noell. “Lynn and the AAi team understand this industry deeply and share our values.”

“Guaranteed is a natural fit for the platform and reflects the people-first approach we intend to continue,” says Justin Burris, managing partner at Portrait Capital. “We’re excited to partner with Scott and welcome conversations with other label companies thinking about what comes next.”